Published on May 07, 2025 5 min read

The 10 Best Mailchimp Alternatives in 2025: Top Picks for Your Email Marketing

Mailchimp is a popular email marketing platform offering advanced features to help you attract and build an audience. However, it may not be an ideal platform for everyone, especially for small businesses that prefer affordable email marketing tools with intuitive interfaces and specific features that cater most to their needs.

Fortunately, hundreds of Mailchimp alternatives offer core features similar to Mailchimp but with better pricing, deliverability, and advanced automation tools. You are in the right place if you have also been searching for the best Mailchimp alternative. We have picked 10 top alternatives to Mailchimp, offering everything you need in a marketing tool. So, keep reading and pick the best marketing tool for your next campaign!

Top 10 Mailchimp Alternatives in 2025

Here is the description of the top ten alternatives to Mailchimp that your business needs in 2025:

HubSpot

HubSpot is an all-in-one tool that combines content management, sales, marketing, customer service, operations, and commerce into one platform. It offers in-depth analytics. HubSpot offers highly advanced automations. HubSpot’s builder is impressive, but Mailchimp provides more templates and designs, making the process much smoother. HubSpot has many features, so before you switch up, ensure you need them, as it is more complex and costly to set up.

Constant Contact

Suppose you want a user-friendly tool with advanced automation capabilities and extensive email marketing. In that case, Constant Contact is one of the best Mailchimp alternatives for you. Constant Contact is best known for its fantastic customer support. It also offers phone support and live chat. It has helpful features like list segmentation, customizable templates, and social media integration. Constant Contact is inexpensive and beginner-friendly, the best alternative for small to medium-sized businesses.

ActiveCampaign

ActiveCampaign offers some pretty advanced features. It has extensive scoring options and provides more control over segmentation and personalization than Mailchimp. ActiveCampaign stands out because of its marketing automation features. With this feature, you can do website messages and SMS blocks within your automated campaigns, which Mailchimp does not offer. ActiveCampaign's automation map lets you look at multiple automated journeys on a single map, giving you an overview of your campaigns.

ConvertKit

ConvertKit is more basic in analytics, advanced testing options, and email reporting than Mailchimp. Its customization options and template designs are also limited. It does have its strength, as its newsletter platform is excellent for small businesses. Moreover, it is affordable and has email list segmentation, great automations, and monetization options. The kit may seem too basic or boring if you are used to Mailchimp’s more advanced reporting and other features.

AWeber

If you want to send promotional email newsletters to thousands of subscribers, AWeber is the best alternative. It keeps things simple and easy. With AWeber, you can create your template with Smart Designer using your website's URL or pick from 6000 fully customizable email templates. You can also bring your emails to life with a vast library of stock images. If you don’t like any image, you can create your own with Canva integration.

Mailerlite

Mailerlite is the best alternative for small businesses with email marketing needs. It offers enough features, including an email template gallery with over 50 email templates, advanced pop-ups to attract subscribers, delivery by respective time zones, survey landing pages, and advanced scheduling. Besides that, this platform features a drag-and-drop email builder, sign-up forms, and auto-resend for non-openers as a follow-up. Mailerlite has more features than Mailchimp; however, it is simple to use and offers free and paid plans.

Omnisend

Omnisend is built with eCommerce in mind. It is a great eCommerce email marketing software for traders. It offers attractive features like spinning the wheel for discounts, coupon codes, and scratch cards. The tool also supports a cross-channel approach, allowing you to reach customers through SMS, email, retargeting, social, and push notifications. Omnisend makes it easier to get subscribers based on their shopping behavior, campaign clicks, and customer profiles. It also offers automated product recommendations to push up your email conversion rates.

Brevo

Brevo is affordable for small businesses looking to automate their marketing efforts and make personalized campaigns with more features than Mailchimp. It offers marketing automation, email marketing tools, marketing through WhatsApp, web push notifications, business CRM, and SMS marketing, all for free. Its segmentation options are also impressive. It’s an excellent value-for-money tool. Its automation feature with custom workflows makes it smoother to create attracting drip campaigns to engage customers.

Moosend

Moosend is an email marketing tool with a simple user interface that is beginner-friendly. It is also a budget-friendly alternative to Mailchimp, making it the best choice for small businesses. It makes email marketing campaigns straightforward yet effective. It offers a responsive email template builder along with pre-made responsive email templates. With Moosend, you can create landing pages and newsletters with intuitive design, advanced automation features, and simple drag-and-drop editors. It also offers integrations with your favorite apps.

Flodesk

Flodesk is a user-friendly email marketing tool. It offers advanced segmentation, a massive template library, and workflow automation—Flodesk integrations with platforms like Zapier and Shopify. Flodesk is easy to use, has a modern interface, and has amazing designs, making it the best alternative for small businesses. Flodesk offers a flat monthly fee and is excellent for scaling the business. However, companies that have small or slowly growing email lists may flat fee a bit expensive.

Conclusion:

Mailchimp is an amazing and popular software for email marketing. However, you should expand your experience with more apps. In that case, you may find some tools that meet the needs of your business the most, offering better pricing and valuable features. Having said that, if you are on a hunt to search for the best alternative for your business, whether small-scale or individual, the ten best options you can experiment with are HubSpot, Constant Contact, ActiceCampaign, ConvertKit, AWeber, Mailerlite, Omnisend, Brevo, Moosend, and Flodesk. These apps specialize in e-commerce email marketing, advanced marketing automation, and useful features for small-scale businesses.