Published on May 07, 2025 6 min read

The Best Email Newsletter Platforms and Software in 2025: A Comprehensive Guide

Email marketing platforms or software help you manage, design, and send emails to your contact lists and help you track whether the person opened and read them. You can send these emails via templates or customize more complex ones with HTML or JavaScript. The platforms also let you segment your users or subscribers according to their demographics and engagement levels to create and use different market tactics for successful campaigns.

You can also serve your gated community (subscribers) or run direct email marketing for your product to provide special offers to a larger audience. If you want an email newsletter platform to enjoy these perks, choose a simple, affordable, scalable software that offers analytics and tracking. If you are still having difficulty choosing software, we can help you. Pick any of the best newsletter platforms discussed here to maximize your gains!

Features To Look For In Email Newsletter Platforms And Software

Although choosing an email newsletter software depends on your purpose and requirements, the common features to look for in an email newsletter platform are as follows:

1. Affordability: Affordability means profitability; choose software that provides the best value-to-money proposition and serves your purpose well. Most major platforms offer free trials to check and test your campaign.
2. Simplistic: An intuitive and simplistic user interface is the way to move forward; you need software that is easy to run and makes your operations easier.
3. Scalability: When your email newsletter list grows, you need to accommodate more addresses into your email marketing lists. It can be a hassle if your software doesn't support automation or handle email marketing campaigns.
4. List Management: Managing a large email list is a key feature when considering email newsletter software; it must be able to categorize the users or emails according to demographics, behaviors, and engagement levels.
5. Analytics and Tracking: Analytics and tracking help you tweak the areas of your underperforming email marketing campaigns. It's the best way to test new marketing ideas and make strategies.
6. Segmentation Attributes: When choosing an email newsletter software, you can segment your customer based on their demographics, interests, culture, and preferences. It makes it easier for you to design targeted campaigns for higher returns.
7. Templates: Inbuilt templates greatly help create emails, especially in the beginning; they save time and help you design professional campaigns in less time.
8. Generative AI: Generative AI helps generate email text for simpler campaigns, HTML, and even CSS code for complex ones, saving you time and resources.

The Best Email Newsletter Platforms and Software

Whether it's a product or service, the results businesses get from running their email newsletter are amazing. From running a personalized email at a smaller scale to automated large-scale marketing campaigns, email newsletters do wonders. With the help of email newsletter software, you can send personalized emails or campaigns to hundreds and thousands of subscribers in one go. The best email newsletter platforms and software that can fulfill your email marketing need as per your business requirements and maximize customer retention are mentioned below:

Get Response

Get Response is a great email newsletter software that helps you create email newsletters at beginner and pro levels. You can use built-in templates to track user behavior, manage contacts, and make data-backed campaign decisions. It also integrates other marketing tools like Facebook ads, live chat with the website builder, and more. Besides that, the tool provides many templates, generative AI features, advanced forms, and pop-up creators. The 24/7 customer support is something that lets Get Response stand out. However, its personalized email content is sometimes challenging, and SMS support is available in the MAX plan.

Mailchimp

Mailchimp is a popular email newsletter platform for newcomers. However, it may take a while to get familiar with it; it is easy to create email campaigns by tweaking or replicating your existing ones. It also has an extensive support library that is very active and responsive on Twitter. It is suitable for smaller businesses. Once your email list starts to grow, you need other tools for management as well. Effective Community support systems and integration with other platforms like WordPress and Canva are the other remarkable features of Mailchimp. The tool offers a creative assistant feature for better support. But Mailchimp has limited built-in templates. A less customizable email creator is another disadvantage.

Campaign Monitor

Campaign Monitor provides an intuitive email marketing method; its signup forms and email builder feature help you create a robust email newsletter. Other advanced features include reporting, tagging, and click maps that allow you to analyze and overview your results. The platforms provide various Email templates and let you create personalized email through email creator. The option of tagging campaigns for simplified analysis is also available. However, the email creator offers a basic preview. Also, the Signup form builder has no prebuilt template or targeting option.

OmniSend

Omnisend is an e-commerce-focused Email marketing software that offers features to grow your email list, engage audiences, and help increase sales. The amazing thing about Omnisend is the availability of features that it provides on both free and paid versions, except for the contact limitations. It is an intuitive platform designed for both beginners and professionals. You can also enjoy its advanced features in the free tier. The unlimited audience segments is a big advantage. Customer support remains available 24/7. However, advanced reporting is available in the pro plan only and is a bit more expensive than other tools.

MailerLite

MailerLite is another email newsletter tool that helps grow your email list. Its advanced signup forms and email creator features also nurture your email list. Its wide range of ready-made templates is modern and works for most businesses. The intuitive email builder and signup forms are amazing. Though it is a cost-effective tool, its email builder sometimes lags and slows down. The limited targeting option in signup forms is another drawback of MiailerLite.

Conclusion:                        

Communication is the key when running a business, especially an online one. However, email is a robust way to build solid communication with your customers and run your campaigns. Email newsletter software and platforms are the best ways to market your product, brand, or service. It may sound old school, but email marketing is a cost-effective way to increase your sales, customer retention, and engagement, as well as build a loyal audience. The above newsletter tools offer a range of features that may suit your business; compare and choose what is best for you.